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Search Engine Optimization
SEO is the exercise of getting results (SERPS) in the Google or Yahoo search engines. Get yourself well placed with VisioXpress SEO.
Improving your ranking in the SERPS will increase your internet presence and consequently your business.
SEO as marketing requires an understanding of how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding.
SEO involves optimizing a site's coding, presentation, and structure, without necessarily making noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully navigating or 'spidering' the site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.
SEO may be as simple as a one off tune up, but is most effective as a long term campaign of a minimum of 3 months.
Effective SEO will require making changes to the source code of a site, therefore FTP or Administrative access to the site is essential. It is advisable to incorporate SEO into the initial development and design of a site thus making the site "Search Engine Friendly". Often web designers plumb for flash buttons, or flash menus, which to date are not readable by search engine 'bots' thus greatly effecting the sites search engine rating. All this can be corrected though, no matter how wrong a site is, with skill and patience increasing a site's search engine popularity will increase it's revenue.
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Sensovumor: The problem with computers is that they do what you tell them